making friends with friction cover

White Paper

Making Friends with Friction to Drive Better Program Outcomes

What’s Inside?

Many popular behavioral science models show that adding positive friction can improve user outcomes.

In this whitepaper, we'll synthesize the findings around positive friction. Here's what you'll discover in the white paper:

  • How friction impacts behavior
  • The science of positive friction: increasing attention, increasing buy-in, and encouraging deliberate behavior
  • A matrix to show the relationship between friction and engagement

Get the White Paper